Privacy Policy

  1. Introduction

Welcome to Dhakeswari Ethnics (accessible via our website). At Dhakeswari Ethnics, we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit our website, place orders, or interact with any of our services (collectively, the “Services”).

By accessing or using our Services, you consent to the data collection and usage practices described in this Privacy Policy. Please take a moment to read this policy carefully.

  1. Information We Collect

We collect various types of information to provide you with a seamless shopping experience and improve our offerings:

  • Personal Details: Information such as your full name, email address, contact phone number, shipping address, and billing details provided during checkout or account registration.
  • Payment Information: Financial details (credit/debit card numbers, UPI IDs, net banking info) provided during transactions. These are securely processed by payment gateway partners; Dhakeswari Ethnics does not store sensitive card or bank details on its servers.
  • Usage Data: Information regarding how you browse our website, including pages viewed, items added to cart, wishlists, and search preferences.
  • Device & Technical Information: Technical parameters including your IP address, browser type, operating system, and unique device identifiers used to access our platform.
  • Location Data: Approximate location data collected with your permission to optimize delivery availability and localized service offers.
  • Customer Communications: Records of support chats, emails, feedback forms, and customer service inquiries.
  1. How We Use Your Information

We process and utilize your personal information for specific operational and customer service purposes, including:

  • Order Fulfillment: Processing transactions, delivering products to your address, and handling returns or exchanges.
  • Service Enhancement: Personalizing your shopping experience and improving website functionality and navigation.
  • Customer Notifications: Sending transactional SMS, WhatsApp, and email updates regarding order statuses, tracking links, or account activities.
  • Marketing Communications: Informing you about new handloom arrivals, seasonal collections, exclusive offers, and promotional events (with opt-out choices).
  • Support & Resolution: Responding to customer service inquiries and resolving complaints.
  • Legal Compliance: Complying with applicable Indian laws, tax mandates, and regulatory obligations.
  1. Information Sharing & Third Parties

We value your trust and do not sell, rent, or trade your personal information to third parties for commercial or marketing purposes. However, we share essential data with trusted service partners to operate our e-commerce platform:

  • Logistics & Delivery Partners: Courier and courier aggregator services to ensure your orders are delivered to your shipping address.
  • Payment Processing Gateways: Encrypted, PCI-DSS compliant financial partners to securely collect and verify payments.
  • IT & Analytics Infrastructure: Cloud hosting, communication tools (SMS/Email providers), and analytical platforms that assist us in evaluating website traffic and user engagement.
  • Legal Authorities: We may disclose your information if required by law, court order, or governmental regulations, or to safeguard the rights, property, and security of Dhakeswari Ethnics and its users.
  1. Security Measures

We implement administrative, technical, and physical security procedures to protect your personal information against unauthorized access, loss, alteration, or misuse. Transactions are executed over encrypted SSL connections. However, please note that no electronic transmission over the internet or database storage method can be guaranteed 100% secure.

  1. Your Rights & Privacy Choices

You have full control over how your personal information is managed:

  • Access & Updates: You can review and update your personal account information directly by logging into your account profile.
  • Opt-Out Options: You can unsubscribe from promotional emails or SMS notifications at any time by clicking the “Unsubscribe” link in our messages or contacting our support team.
  • Data Deletion: You can request the removal or deletion of your account and personal data from our active databases by contacting our privacy officer.
  1. Updates to This Privacy Policy

We reserve the right to modify or update this Privacy Policy periodically to reflect operational changes, technological advancements, or legal updates. Any material changes will be published on this page with an updated revision date.

  1. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please contact our team:

  • Email: support@dhakeswariethnics.com
  • Location: Malda, West Bengal, India